Our Prime Rub seasoning was developed specifically for prime rib. We love making prime rib at home but have always felt other seasonings were missing the flavor elements we wanted. What to do? Make a new spice blend! This seasoning uses gourmet Hawaiian Alaea sea salt for its unique flavor and appearance. We also use a variety of spices and herbs to complement, not cover, the flavor of the meat. Try this seasoning with other cuts of meat as well. You’ll love the flavor!